Any social media professional or influencer will tell you that in 2021 authenticity is in and artifice is out. With the rise of TikTok, Gen Z’s proliferation on social media, and our current global situation, audiences want posts with some grit. As I’ve started to employ this new social media strategy, I’ve noticed in my analytics that less than perfect is the perfect type of posts to relate to people.
This post is my guide on the best free and paid apps for social media beginners who want to work as social media influencers or as content creators.
A quick note, nothing is as perfect as you see on social media and the same is true for those posts that seem like someone isn’t trying that hard. Now sit back, stop scrolling for a minute, and happy readings.
INSTAGRAM 2021 TIPS - BEST FREE PHOTO EDITING ADVICE FOR IPHONE USERS AND CONTENT CREATORS
How I Edit My Instagram Photos on My iPhone for Social Media Influencer/Content Creator Work
The power of mobile phone cameras and onboard software is honestly all you need to help become a professional content creator. While I do have a proper camera, my iPhone 12 Pro Max camera has been the key to helping me reach new heights on social media.
I shoot all of my footage on my phone and I use the onboard apps for a majority of my editing. The in-house photo app on the iPhone (and I’m sure Android too) has some amazing features. For my desired aesthetic, I edit in this manner: lower the contrast; increase the exposure; increase warmth; increase sharpen. Depending on the photo, I play with these settings until the photo looks like a post that matches the aesthetic I’ve planned.
Using your own phone's camera and editing is a great tool for growing as a social media professor. I highly recommend you invest your time into mastering the tool in your hand before investing in expensive gear that you need fundamentals for.
My favorite editing app for my 2021 Instagram feed
My most liked, shared, and engaged posts are those without heavy filters that don’t make my posts look too perfect and this is thanks to the Tezza app. Founded by another original content creator and respected influencer Tezza Barton, the Tezza app is an editing app with dozens of presets, filters, and frame tools. The Tezza app has quickly become a favorite tool of mine and anecdotally is a fan favorite among many Instagram influencers.
With a quick glance at my Instagram profile (Willsshowem), you may see a cohesive color palette and editing style and that’s thanks to the Tezza app. As I became comfortable with editing on my photos app, I wanted to find an app with some more options. Through researching blogs and influencers' posts, I started to see the name Tezza repeated.
The Tezza App is built for creators by creators and makes it a perfect app for those aspiring social media influencers. (In case you’re curious, my preferred preset is Softee.) The app has some free features, but I recommend investing in the paid version for more access to filters, frames, and even video filters perfect for Instagram and TikTok.
Let me know what you think of this post and feel free to comment below any post suggestions! Keep up with me on Instagram @Willsshowem
Stay tuned for another post coming soon on how I plan my social media posts!
One of my most in-demand TikTok videos has been how to land internships and entry level jobs in entertainment. Between my posts about open applications and my own journey, the one topic that I had to write about was crafting a Hollywood ready resume. From my first internship at a nonprofit to now at CBS News, my resume has evolved in tandem with my career. And I don’t mean that I simply update my resume when I get a new job.
As I influence more followers, I stress how a strong resume can be your golden ticket in the biz. To make it short and sweet, I believe a good resume should follow these 3 C’s I’ve created. My advice is that your professional documents be clear, concise, and complete. I developed these criteria for my resume through my own growth as a writer. Whether you don’t have a resume at all or an outdated one, this is your guide on how to write this essential document to break into the entertainment industry. Much of this advice is from my first resume post on this blog that you can find here.
Resume Writing Guide for Internships and Jobs in the Entertainment Industry
How To Design Your Resume – Softwares To Use
I believe that like your own identity, resumes and cover letters constantly evolve in appearance, tone, and interest. A good resume includes your education, experience, and expertise. A great resume is like a tailored suit – meant for the specific occasion and interview. Unlike a custom garment you don’t have to break the bank to craft an application worthy of a red carpet. I built my first resume on Google Docs. You have to work with what you had, and I used this free productivity software to keep a living record of my professional development.
When I was able to invest in myself, I built my master resume on Microsoft Word. And then when I had the time to learn how to use it, I turned to Canva to design something with a pop. Note that you always want to have a master resume. Whether 1 page or 10, keep a living record of any internship, job, activity you do that has helped you grow. You never know when a part-time job or online certification could be that X factor that helps you stand out. When it comes to creating on Canva, this is a perfect example of designing a resume that is a copy and paste from my master document.
Design Elements To Consider
As flashy as the entertainment industry is, a cover letter and resume for this biz needs to hold back on the decorum. If there’s one thing I cannot stand it’s a loud professional document. A surplus of color, graphics, and pictures doesn’t translate to artistic. Too many design elements and not enough attention on the writing itself is a major mistake for young professionals. I recommend that should you pick a color, make it a small piece of your documents.
As for fonts and sizing – make it uniform and sensible. I write in Garamond, and some people love Helvetica. Of course, pick a font that’s legible and conveys professionalism. Remember that your personality will shine through in your interviews, don’t be overbearing in this first impression.
How To Structure Your Resume and Write Bullet Points
The heart of your resume is how you write about your experience. Here is my first piece of advice for writing your resume, do not lead with your education. If you have enough experience to, feel free to move your education lower. While I was in college, I did keep this section before the section of my past jobs and internships. After school, I did restructure my resume to lead with my experience first. I shifted my resume to present me as a young professional instead of a recent grad. Of course write in chronological order (most recent to oldest). What I want to stress here is that the order of your resume needs purpose. If you want to impress a recruiter you want to write what you did, how you did it, and the impact of your action.
Throw away the general role descriptions. I want you to be as specific and clear about your impact. For example, this is a weak bullet point, “Managed calendars, travel expenses, and supported CEO.” What makes this description weak is that I don’t get an impression of your impact or frequency. The story of you as a working professional is the mark you made. A better description would be something like, “Daily support to CEO in administrative duties, resulting in 3-4 less weekly meetings and weekly independent projects.” (For a list of words that I recommend you plug into your resume click here."
Resume writing is an art that takes practice and discipline. I am by no means an expert, but it’s thanks to trial and error that I developed a criteria that got me my first entertainment internship at the Oscars. Take this advice as a suggestion and not as a set of rules.
Let me know what you think of this post and feel free to comment below any post suggestions! Keep up with me on Instagram @Willsshowem
As a former Hollywood publicist, I have witnessed and experienced the truth that everyone will have their 15 minutes of fame — except in today’s world it’s 15 seconds and on TikTok. In case you’re unfamiliar, TikTok is a social media platform that’s become notorious for giving everyone an equal chance of going viral. After going viral on TikTok, I wanted to write this post as a guide for how I built a social media strategy to go viral on TikTok.
As a professional in the media space, I’ve spoken with experts who all agree that TikTok is built to give everyone a sense of fame. Fame is just like a drug, it’s addicting, and some people cannot handle the high. After going viral on TikTok not once, not twice, but thrice — I have some thoughts on how to capitalize on this moment and make a winning strategy to maintain active followers.
How I Built a Social Media Strategy To Go Viral on TikTok
In case you don’t know me, or you need a refresher, my name is Will Samayoa and I’m an L.A. based social media enthusiast. My claim to fame is that at 23 I’ve been to the Oscars twice — and this is the same out of the pocket story that popped on my TikTok. Since about last March, at the top of quarantine, I made a commitment to level up my social media presence. I’ve always looked at social media as a tool for learning. This mindset is what helped me break through the viral dances and climb to 10 thousand followers in under one week.
Like all social media platforms that came before it, TikTok began as space for people to celebrate their quirks. But after the mega rise of Gen Z users becoming overnight social media influencers, and then President Trump trying to ban the app, TikTok became more than just an app. TikTok has become a major tool in influencing pop culture and contemporary discourse. Again, anyone for anything can go viral on TikTok. But it’s about having a strategy that translates to longevity.
My strategy for TikTok for the beginning was to simply learn how to use it. TikTok is far from intuitive and great for content creation. What draws people to it is the access to millions of users around the world. Like my other platforms, my strategy on TikTok was to showcase the “Extra” in every bit of the ordinary. In simpler terms, I wanted to share my one-of-a-kind entertainment career journey to inspire and educate others. The secret to my seemingly overnight viral success was a short video sharing an overview of my LinkedIn profile. This could be seen as a bit of boasting to some oversharing, but it was that level of discomfort that I needed to go viral. Everyone says we grow when we’re uncomfortable.
A good social media strategy includes identifying a niche and understanding whether you are providing information or entertainment. As mentioned, I use my social media to learn about trends in both business and lifestyle. The influencers I follow are those sharing products, services, or advice for personal development. My strategy for growing on social media includes replicating this theme of sharing advice. I try to post 2–3 times a day either making videos in response to specific questions or sharing advice on how to find a way into the biz.
Since this 1 post introducing my career in entertainment that started at the Oscars I’ve gone to hit several social media milestones. The success that I’m talking about includes acquiring 13 thousand followers, joining the TikTok creator program, and a steady increase in my other followings.
I don’t see TikTok as my end game, instead, it’s a key towards working towards my overarching goal of becoming a full-time content creator. As my following grows I try to introduce more of my personality and interests outside of working in media. There’s no guaranteed way to know that your followers will respond — it’s about trial and error. For anyone trying to crack the code of TikTok, ditch the YouTube tutorials or those clickbait videos on, “How to get TikTok famous.” Instead of trying to study how to go viral, do the work to make media that will go viral.
Keep up with me on Instagram @Willsshowem
Thanks for reading these Words by Will!
If you’re struggling with oily skin and acne there’s a misconception that your skincare routine should skip on hydrating products. Well, I’m here to break the news for those also struggling with oily skin and acne, your skin is thirsty for a great moisturizer! After a week of trying out the brand-new Summer Fridays Cloud Dew Oil-Free Gel Cream Moisturizer I have seen a noticeable improvement in my skin’s appearance and glow. Like all my blog posts, if I’m writing about a product it usually means I overall enjoy it. And the latest and greatest product from Summer Fridays is no different!
Full disclaimer, this product was gifted but I am honest about my usage and opinion.
Summer Fridays Brand New Cloud Dew Gel Cream– review and first impression
After the iconic Kim Kardashian leaked a sneak peek on her Instagram stories of Summer Friday’s brand-new Cloud Dew, I knew I had to have it! Marketing and packaging is imperative. The millennial pink of this new oil-free moisturizer gained acclaim. When I unboxed this package from Summer Fridays it was shoot time. Not only did this brand-new moisturizer photograph well, but Cloud Dew made me selfie ready.
The Summer Friday’s website describes Cloud Dew as an, “ultra lightweight gel cream moisturizer infuses thirsty skin with three types of hyaluronic acid for non-stop, skin-plumping hydration.” What makes this oil-free moisturizer one of my new favorite skincare products is the all-day hydration it provides. I need a cream that can combat those cold L.A. mornings when I’m up working before the sun rises.
Cloud Dew has been my daily moisturizer for a week now giving me a good first impression of the gel’s effect. Prior to using Summer Friday’s new oil-free moisturizer I was using the cult favorite Jet Lag Mask as my daily cream. While I still love Jet Lag, I appreciate Cloud Dew’s lightweight texture. This new moisturizer is gel based, almost instantly dissolving into the skin. As someone whose skin concerns include oily skin and acne, I have oily combination skin, I’m always looking for products that curb excess sebum.
As a Summer Fridays fan, I approached this product with the honest intent of seeing if it held up to the rest of the collection. I’m happy to report that Cloud Dew is a win in my book! One thing to note is that as the name implies it leaves a dewy complexion. Personally, it’s taking me a moment to adjust to dew. I prefer a matte look since I have oily skin, but you can tell the difference between a healthy glow and sebum. That being said I’m glad Kim K gave us a sneak peek because I was excited for my own mailer!
Let me know if you've tried Summer Fridays Cloud Dew! Any products you want me to review? Comment below or find me on Instagram @Willsshowem
Every year, Apple promises an iPhone that’s bigger (or in some cases smaller with the brand-new iPhone mini), better, and the “best iPhone ever made.” Honestly, it’s hard for even us full-time marketers to deny the appeal of Apple’s captivating ad campaigns. In case you don’t know me, hello I work full-time in entertainment public relations and part-time I am a lifestyle blogger and vlogger.
I started my YouTube journey in 2020. And I started on YouTube with an iPhone camera. I wanted to do the ultimate iPhone 12 Pro Max camera test and review by putting this brand-new device to the test for my profession and passion of working in social media marketing.
Social Media Specialist Reviews Brand New iPhone 12 Pro Max Camera
There are dozens, if not hundreds, of YouTube videos and tech reviews dropping jargon as they write about the iPhone 12 Pro Max’s new camera. As someone whose job is creating media, I do understand the importance of understanding technology. However, I and many others use the iPhone camera for social media purposes.
Whether we are creating content or editing, the bigger than life display and specked out camera makes the pro models of iPhone a great investment. In my mission to review the iPhone 12 Pro Max and its camera I wanted to test this new device in the same manner I’d use it most.
I conducted the ultimate iPhone 12 Pro Max camera test by filming an entire vlog for my YouTube channel. I brought along the most recommended camera for starting a YouTube in 2020, the Canon M50 as a backup. I admit – the results of a full day of filming on the brand-new iPhone were interesting.
The photos taken on the iPhone 12 Pro Max camera looked brighter, sharper, and offered more information perfect for editing. A big part of my work in social media is content capturing. Most social media professionals will share this sentiment, we never post in real time. The new iPhone’s improved lenses, software, and sensors gave me richer photos. Again, the details like the color and lighting were on par with that of my Canon camera.
One feature of the iPhone 12 generation that coincides with this new camera is the 5G capabilities. I live in an area where 5G is available for the most part. While at home I rely on my WiFi when I’m out I find myself often sharing videos and photos with clients or my own cloud storage. The influencer in me will take 50 photos, only to find 1 that I want to present for a brand partnership.
Having this new iPhone’s 5G speeds means being able to send this in on location and get my media approved in a timely fashion. While 5G is yet to be widely available, I think that the potential this iPhone presents makes it a sound investment.
My initial impression is that I honestly loved my upgrade to the iPhone 12 Pro Max. This brand-new iPhone lived up to Apple’s promise of delivering better, bolder, and the best experience yet. As a full-time marketer I understand these tech giants and their tactics like planned obsoleteness and proposed value. But the thing about these advertising tactics that makes Apple stand apart – is that they deliver.
Thus, like many who rushed to buy this new iPhone I too made it a point to jump on the bandwagon. The difference is that I don’t see the iPhone 12 Pro Max as just another fancy smartphone – I see it as an investment in my career and my passion.
Author William Samayoa
Marketer by profession and storyteller by passion. L.A. raised, proud Latino, and pop culture enthusiast.