Any social media professional or influencer will tell you that in 2021 authenticity is in and artifice is out. With the rise of TikTok, Gen Z’s proliferation on social media, and our current global situation, audiences want posts with some grit. As I’ve started to employ this new social media strategy, I’ve noticed in my analytics that less than perfect is the perfect type of posts to relate to people.
This post is my guide on the best free and paid apps for social media beginners who want to work as social media influencers or as content creators.
A quick note, nothing is as perfect as you see on social media and the same is true for those posts that seem like someone isn’t trying that hard. Now sit back, stop scrolling for a minute, and happy readings.
INSTAGRAM 2021 TIPS - BEST FREE PHOTO EDITING ADVICE FOR IPHONE USERS AND CONTENT CREATORS
How I Edit My Instagram Photos on My iPhone for Social Media Influencer/Content Creator Work
The power of mobile phone cameras and onboard software is honestly all you need to help become a professional content creator. While I do have a proper camera, my iPhone 12 Pro Max camera has been the key to helping me reach new heights on social media.
I shoot all of my footage on my phone and I use the onboard apps for a majority of my editing. The in-house photo app on the iPhone (and I’m sure Android too) has some amazing features. For my desired aesthetic, I edit in this manner: lower the contrast; increase the exposure; increase warmth; increase sharpen. Depending on the photo, I play with these settings until the photo looks like a post that matches the aesthetic I’ve planned.
Using your own phone's camera and editing is a great tool for growing as a social media professor. I highly recommend you invest your time into mastering the tool in your hand before investing in expensive gear that you need fundamentals for.
My favorite editing app for my 2021 Instagram feed
My most liked, shared, and engaged posts are those without heavy filters that don’t make my posts look too perfect and this is thanks to the Tezza app. Founded by another original content creator and respected influencer Tezza Barton, the Tezza app is an editing app with dozens of presets, filters, and frame tools. The Tezza app has quickly become a favorite tool of mine and anecdotally is a fan favorite among many Instagram influencers.
With a quick glance at my Instagram profile (Willsshowem), you may see a cohesive color palette and editing style and that’s thanks to the Tezza app. As I became comfortable with editing on my photos app, I wanted to find an app with some more options. Through researching blogs and influencers' posts, I started to see the name Tezza repeated.
The Tezza App is built for creators by creators and makes it a perfect app for those aspiring social media influencers. (In case you’re curious, my preferred preset is Softee.) The app has some free features, but I recommend investing in the paid version for more access to filters, frames, and even video filters perfect for Instagram and TikTok.
Let me know what you think of this post and feel free to comment below any post suggestions! Keep up with me on Instagram @Willsshowem
Stay tuned for another post coming soon on how I plan my social media posts!
Author William Samayoa
Marketer by profession and storyteller by passion. L.A. raised, proud Latino, and pop culture enthusiast.