When it finally came time to upload my first ever YouTube video, I was scared of not knowing who or where in the world it would end up. My finger hovered over my mouse until it cramped up. There was no willpower in Will (aka me) to click and let the video go public. I never thought that I’d witness myself write these words…but hey, could you check out my YouTube channel?
The decision to pick up my phone and start recording was haphazard. The inspiration to start a YouTube channel felt rushed. The anxieties in my mind built an obstacle ahead of me that I didn’t overcome. Rather I bulldozed through all of my doubts. The anxiety I'm talking about came from the criticism, mediocrity, and embarrassment that didn't even exist yet. Maybe I was fueled by confidence, or nativity. It could have also been a cocktail of all of these emotions creating a volatile mix that just sparked my creativity. No matter the catalyst, I felt driven in crafting a video to put out into the world.
The video I crafted is titled, “HOW I WAS INVITED TO THE OSCARS TWICE - Answering Instagram Q&A About the Industry.” It’s a project that came into existence over several days. However, while the Instagram polls and writing took days, I only gave myself a weekend for the video. I gave myself only two days to shoot, edit, and upload. For those experienced in visual content creation, I’m sure they’d call me crazy for trying to do so much at once.
This same weekend, I was writing and rewriting my script. It was important that every time I did a new take my answers went deeper. And all this was not even taking into account the care it took in designing a banner or content writing. Why was I putting myself under all this pressure you might ask? Here’s my answer; I felt like if I didn’t start now, then I never would.
“Aren’t you 5 years too late?” “Who do you think you are? A wannabe influencer?” or “What do you know about making videos?” These are all the questions that crawled around my mind before I even hit the record. There’s a quote I live by, that my college mentor granted me, she said, “We are always in our process of becoming.” This quote was the remedy to the anxieties that started to cloud my mind.
This first video would not, and could not, dictate my skills or the opportunities ahead of me. I am at the foot of a new journey. Ahead of me is a chance to grow in my faculties as a storyteller. My passion in life is to understand and practice language and its impact on people. I’ve always loved visual mediums, that’s why I work in entertainment. Even though I think I’m late to the content creator party, who's to say I can’t throw myself one?
When those questions came up I knew how to answer them. “No I’m not too late, I’m finally ready.” Just like in my college days when it came time to rally, I could never show up for pre-party pictures until I felt ready. “I know who I am. I’m a storyteller. I’m a young professional. I’m a Latinx in Hollywood. And I’m an amateur fitness enthusiast.” Knowing oneself is knowing one’s brand. I’m glad that I studied the arts of rhetoric, media, and composition. Understanding my identity and being able to convey that with confidence is powerful.
My last answer to those anxieties is, “I don’t know much about making videos. But I know how to learn.” Because I wanted to make a video with purpose I made sure I researched the form first. I noted some of my favorite YouTubers and I studied their style, the visual grammar, and their delivery. I treated making a video with the same care and respect as when I write a pitch to a reporter. I have to feel confident in my own knowledge of the material to convince someone else of its merit. Through watching videos, and asking friends what topics I should speak on, I felt beyond proud when it came to finally click on, “Public.”
I wanted to write a blog that acted as my director’s statement. Sharing my concerns and the labour it took to make the final product is part of my process. In my life, I’ve been critiqued as someone who only shares my success. I take this comment and I have acknowledged it. Through writing this piece - and in making the content that I’ve recently made, I want to show people my depth. It’s true it’s easier to tell you about that time I waved hi to Meryl Streep, but that moment exists because of the endless hours it took me to research, network, and showcase my talents in the industry.
Whether you know me already or do not, I thank you so much for engaging with my work. As a writer, the greatest joy I get is when I know that someone was impacted by my words. All I can do is share my stories and hope that the impact of my words inspires someone to start their process of becoming…
Author William Samayoa
Marketer by profession and storyteller by passion. L.A. raised, proud Latino, and pop culture enthusiast.