Every year, Apple promises an iPhone that’s bigger (or in some cases smaller with the brand-new iPhone mini), better, and the “best iPhone ever made.” Honestly, it’s hard for even us full-time marketers to deny the appeal of Apple’s captivating ad campaigns. In case you don’t know me, hello I work full-time in entertainment public relations and part-time I am a lifestyle blogger and vlogger.
I started my YouTube journey in 2020. And I started on YouTube with an iPhone camera. I wanted to do the ultimate iPhone 12 Pro Max camera test and review by putting this brand-new device to the test for my profession and passion of working in social media marketing.
Social Media Specialist Reviews Brand New iPhone 12 Pro Max Camera
There are dozens, if not hundreds, of YouTube videos and tech reviews dropping jargon as they write about the iPhone 12 Pro Max’s new camera. As someone whose job is creating media, I do understand the importance of understanding technology. However, I and many others use the iPhone camera for social media purposes.
Whether we are creating content or editing, the bigger than life display and specked out camera makes the pro models of iPhone a great investment. In my mission to review the iPhone 12 Pro Max and its camera I wanted to test this new device in the same manner I’d use it most.
I conducted the ultimate iPhone 12 Pro Max camera test by filming an entire vlog for my YouTube channel. I brought along the most recommended camera for starting a YouTube in 2020, the Canon M50 as a backup. I admit – the results of a full day of filming on the brand-new iPhone were interesting.
The photos taken on the iPhone 12 Pro Max camera looked brighter, sharper, and offered more information perfect for editing. A big part of my work in social media is content capturing. Most social media professionals will share this sentiment, we never post in real time. The new iPhone’s improved lenses, software, and sensors gave me richer photos. Again, the details like the color and lighting were on par with that of my Canon camera.
One feature of the iPhone 12 generation that coincides with this new camera is the 5G capabilities. I live in an area where 5G is available for the most part. While at home I rely on my WiFi when I’m out I find myself often sharing videos and photos with clients or my own cloud storage. The influencer in me will take 50 photos, only to find 1 that I want to present for a brand partnership.
Having this new iPhone’s 5G speeds means being able to send this in on location and get my media approved in a timely fashion. While 5G is yet to be widely available, I think that the potential this iPhone presents makes it a sound investment.
My initial impression is that I honestly loved my upgrade to the iPhone 12 Pro Max. This brand-new iPhone lived up to Apple’s promise of delivering better, bolder, and the best experience yet. As a full-time marketer I understand these tech giants and their tactics like planned obsoleteness and proposed value. But the thing about these advertising tactics that makes Apple stand apart – is that they deliver.
Thus, like many who rushed to buy this new iPhone I too made it a point to jump on the bandwagon. The difference is that I don’t see the iPhone 12 Pro Max as just another fancy smartphone – I see it as an investment in my career and my passion.
Author William Samayoa
Marketer by profession and storyteller by passion. L.A. raised, proud Latino, and pop culture enthusiast.